Legalizing gay marriage has consequences for our kids -- and if we don't act now, we'll all have to accept gay marriage "whether we like it or not."

That's the theme of a hard-hitting new radio ad that we're launching today as part of our 2009 Northeast Action Plan, and I wanted you to be one of the first to know about it. We're excited about the ad -- our strongest and most hard-hitting ad yet -- and I think you will be, too.

Click here to listen to the radio ad:

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Produced by Schubert Flint Public Affairs -- the same group that successfully managed the Prop 8 campaign last year in California -- the new "Consequences" ad emphasizes that "legalizing gay marriage has consequences for kids." The ad includes examples from Massachusetts and California, where 2nd graders are being taught that boys can marry boys, and 1st graders were taken to a same-sex marriage, calling it a "teachable moment."

We're excited about this new ad, but we need your help to keep these ads on the air, especially in states like Vermont, New Hampshire, Maine and New Jersey, where coordinated grassroots opposition to pending gay marriage legislation is urgently needed? Although the prices vary by market, on average it costs about $400 each time an ad is aired.

These types of ads are a critical part of the campaign to stop same-sex marriage in the Northeast this year. There's no better way to shape public opinion and at the same time reach out to marriage supporters in targeted areas than radio and tv ads. And there's no more cost-effective medium than radio, especially for reaching out to potential marriage activists who listen to talk radio and will respond to a call to action on same-sex marriage. 

Throughout the year, we'll be rolling out new ads as we work to identify and motivate marriage activists throughout the Northeast. Will you join our Northeast Action Team today with a gift of $35, $50, or perhaps even the $400 needed to sponsor an entire ad? Even if you live in Kentucky, or Carolina, or especially California, we need your help. If the same-sex marriage foothold spreads throughout New England -- and especially if it starts to be adopted in state legislatures -- it will become increasingly difficult to stop it from spreading across the country.

As the ad says -- if our politicians adopt same-sex marriage, our rights won't matter much -- not re parents, not people of faith, not any of us who will experience the consequences of redefining marriage. If we don't step up now, we'll all have to accept gay marriage -- "whether we like it or not."

Take a minute right now to listen to the radio ad for yourself, and then please make the most generous donation you can to help us keep these important ads on the air. Use this hyperlink to make a secure online donation. And unlike in California, every dollar you give to NOM's Northeast Action Plan today is private, with no risk of harassment from gay marriage protestors.

Marriage is on the brink right now in Vermont and New Hampshire -- and ads like these can help us stop it before it's too late. Will you stand with us?